1. Who we are
Ori is operated by Double Quack LTD, a company registered in England and Wales under company number 17262143, with registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ ("Ori", "we", "us", or "our").
Contact: hello@heyori.app.
2. These Terms
These Terms and Conditions ("Terms") govern your use of the Ori app, website, and related services (together, the "Service"). By creating an account, using the Service, or buying a subscription, you agree to these Terms and our Privacy Policy.
These Terms are a contract between you and us. Please read them. Some sections are important and affect your rights.
3. What Ori does
Ori is a general wellness app for food logging, calorie awareness, weight logging, and adaptive weekly guidance. Features currently available include: manual food logging, saved foods and meals, AI chat food logging, voice logging, label and food photo estimation, Stealth Health mode (numbers hidden by default), Look Away camera-based weight logging, adaptive calorie target tune-ups, and Weekly Tweaks.
Features may vary by app version, platform, subscription tier, usage allowances, country, safety controls, and availability of third-party providers.
4. Wellness and medical disclaimer
Ori is not a medical device and does not provide medical advice, diagnosis, treatment, cure, prevention, or medical nutrition therapy.
The Service provides general wellness information based on the data you enter. Calorie estimates, weight trend calculations, targets, AI outputs, and food suggestions are estimates only. They may be inaccurate, incomplete, or unsuitable for your specific circumstances, health history, or goals. You are responsible for how you use the information the Service provides.
Consult a qualified healthcare professional before using Ori if you have, or have had, any of the following: an eating disorder or disordered eating; anorexia, bulimia, binge eating disorder, orthorexia, or similar; diabetes, pre-diabetes, or another condition affected by diet, blood glucose, weight, hydration, or metabolism; are pregnant or breastfeeding; take medication affecting appetite, metabolism, or weight; are under clinical nutrition, metabolic, psychiatric, or mental-health supervision; or are under 18 years old.
Ori is designed to be calm and non-judgemental, but if at any point the Service makes you feel distressed, triggers obsessive thoughts about food or your body, or feels unsafe, please stop using it and seek appropriate support. Your wellbeing matters more than any app.
Please also read our Health Disclaimer, which you must agree to when you create an account.
5. Age
You must be at least 18 years old to use Ori. If we discover an account belongs to someone under 18, we will close it and delete or anonymise associated data as described in our Privacy Policy.
We take steps at account creation to detect underage users. Providing a false date of birth to circumvent our age check is a breach of these Terms.
6. Your account
You are responsible for keeping your login details secure and for all activity on your account. Your account is personal to you. Do not share it, sell it, or create accounts using false information.
You are responsible for entering accurate information where it affects how the Service works, including your date of birth, height, biological sex, goal direction, food logs, and weight entries. Inaccurate data produces inaccurate output; the Service cannot account for information it has not been given.
If you log in via Apple, Google, or Microsoft, you authorise Ori to receive the basic account information those providers make available to us at sign-in.
7. Subscriptions and pricing
Ori offers a free plan and paid subscriptions. Indicative pricing at launch:
| Plan | Indicative price | What's included |
|---|---|---|
| Basic (free) | Free, no card required | Manual food logging, food diary, saved foods, limited AI tasters. No time limit. |
| Monthly | See current price at checkout; introductory first-month offer may be available. | Unlimited AI chat logging, label scan, voice logging, Look Away, adaptive calorie targets, Weekly Tweaks, cloud sync. |
| Yearly | See current price at checkout; introductory offer may be available. | Same as Monthly, billed annually. |
Actual prices, currencies, taxes, regional availability, trials, and promotional offers may vary. The price, renewal term, trial duration, and any introductory offer shown at checkout at the time of purchase are the terms that apply to your subscription.
8. Billing, renewal, cancellation, and refunds
Paid subscriptions are processed via the platform from which you downloaded the app (Apple App Store or Google Play) using RevenueCat as our subscription management infrastructure. Apple and Google are the merchant of record for their respective platforms, and their billing terms apply to your purchase.
Unless stated otherwise at checkout, paid subscriptions renew automatically until cancelled. You must cancel before the renewal date to avoid the next charge. Deleting the app does not cancel a subscription. You can manage or cancel your subscription through your device's App Store or Play Store subscription settings.
Ori requires store renewal to be cancelled before account deletion, so you are not charged for an account that no longer exists. Once cancellation is confirmed, you may delete immediately without waiting for the current paid period to end.
Refunds are subject to the applicable platform's policies (Apple App Store or Google Play) and to your statutory rights under applicable consumer law. These Terms do not limit any rights you have under non-excludable consumer protection law in your country of residence.
9. Right to cancel (digital content)
Under UK consumer law, you may have a 14-day right to cancel a new purchase. For subscriptions to digital services delivered immediately, this right may not apply if you confirm at checkout that you want immediate access; the checkout screen will make this clear before you pay.
Where a trial is offered, you may cancel at any time during the trial at no charge. Your checkout screen will always show the trial duration, renewal price, and renewal date before purchase.
10. AI features
Ori uses artificial intelligence to power several features including: natural language food logging, food photo and label estimation, voice-log interpretation, scale image reading for Look Away, Weekly Tweaks, and adaptive weekly suggestions.
AI output is not guaranteed to be accurate. Calorie and portion estimates, food identifications, and weekly suggestions are estimates based on pattern recognition and general population data, not your specific physiology, medical history, or individual circumstances. You should check AI-generated estimates before relying on them, and not use them to make clinical, medical, or dietary decisions.
When you use AI features, relevant context (prompts, recent conversation history, images or voice-derived text you submit) is sent to our backend and processed via third-party AI providers (currently Google AI services). By using AI features, you consent to this processing. Please do not submit images or prompts containing faces, other people, children, addresses, medication labels, prescription details, or other personal information unrelated to food logging.
We may limit, rate-limit, pause, change, or disable AI features for safety, cost, abuse prevention, legal compliance, or reliability reasons, including per-user monthly usage allowances. Reaching an allowance limit does not entitle you to a refund.
AI features that simulate conversational behaviour will include a disclosure that they are AI-generated where required by applicable law.
11. Look Away
Look Away uses your device camera and AI to help record a scale reading without displaying the number to you in the app. It may fail or produce an incorrect reading due to lighting, motion blur, camera angle, display type, unit ambiguity, or AI model error.
We reject readings outside the supported range or captures that are too unclear to read safely. If a clear reading differs substantially from your recent pattern, we ask you to confirm it rather than treating a genuine change as impossible. Scale images submitted via Look Away are processed transiently and are not retained in your Ori account after the reading is recorded.
Do not use Look Away if the feature is unsafe or inappropriate for your circumstances.
12. Stealth Health mode
Stealth Health hides calorie and numerical data from the app's main views and replaces them with simple directions. Your data is still stored and used to power your weekly guidance. Enabling Stealth Health does not delete or stop processing your data.
13. Apple Health and Google Health Connect
Ori does not currently read from or write to Apple Health or Google Health Connect. If health platform integrations are added in a future build, they will be opt-in, explained in the app and in the Privacy Policy, and subject to the relevant platform permissions.
14. Acceptable use
You must not:
- use the Service unlawfully, fraudulently, or in breach of any applicable law or regulation;
- use the Service to provide medical advice, dietary prescriptions, or clinical guidance to other people;
- bypass, circumvent, or attempt to defeat any subscription, safety, rate-limit, usage, or security control;
- reverse engineer, decompile, disassemble, scrape, crawl, mirror, or attack the Service or its APIs;
- use automated tools, bots, or scripts to access or extract data from the Service;
- upload content you do not have the right to provide, including copyrighted material belonging to third parties;
- submit abusive, illegal, infringing, misleading, harmful, or fraudulent content to the Service or its AI features;
- create an account on behalf of someone else without their consent;
- use the Service to compete with us, or to train or develop a competing product or AI model.
15. Your content and data
You retain ownership of the information you enter into Ori (your food logs, weight entries, notes, and similar personal data).
By using the Service, you grant us a worldwide, non-exclusive, royalty-free licence to store, process, and use your content to: provide and maintain the Service; calculate your personalised targets and guidance; fulfil AI feature requests; enforce safety and usage controls; and comply with legal obligations. We use protected, pseudonymised health and logging patterns to improve adjustment models only where you separately give explicit consent through Help improve Ori.
We do not use your identifiable health or food data for advertising, share it with data brokers, or sell it to third parties. See our Privacy Policy for full details.
16. Our intellectual property
The Service, including its design, brand, code, copy, algorithms, Stealth Health and Look Away workflows, and any AI training or fine-tuning we develop, belongs to us or our licensors. We grant you a personal, limited, revocable, non-transferable, non-exclusive licence to use the Service for your own private, non-commercial purposes during the period you comply with these Terms.
You must not use the Ori name, logo, or brand assets without our prior written consent.
17. Copyright infringement notifications
If you believe material on the Service infringes your copyright or other intellectual property rights, please contact us at hello@heyori.app with the following information: a description of the work you believe has been infringed; the location of the allegedly infringing material on or within the Service; your contact details; a statement that you have a good-faith belief the use is not authorised; and a statement that the information in your notice is accurate and that you are the rights owner or authorised to act on their behalf.
We will investigate and respond to valid notices. Making a false infringement claim may result in legal liability.
18. Changes, availability, and force majeure
We may update, improve, remove, restrict, or discontinue any part of the Service at any time. We aim to provide reliable availability but cannot guarantee uninterrupted or error-free service.
We are not liable for any failure or delay in performing our obligations where such failure or delay results from any cause beyond our reasonable control. This includes, without limitation: acts of God; natural disasters; pandemic or epidemic; war, civil unrest, or terrorism; fire, flood, or extreme weather; government action, legislation, or regulatory changes; industrial disputes; failure of third-party services, networks, or infrastructure (including our hosting, AI, payment, or subscription providers); power failures; or cyber-attacks or malware beyond our control. In such circumstances we will notify you and take reasonable steps to minimise the impact and resume the Service as soon as practicable.
19. Suspension and termination
We may suspend or close your account, with or without notice, if you breach these Terms, create legal or security risk, misuse the Service, or if required by law. Serious or repeated breaches may result in permanent termination. You may stop using Ori at any time and request account deletion as described in the Privacy Policy.
20. Liability
Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, any liability that cannot be excluded under the Consumer Rights Act 2015, or any other non-excludable statutory right.
Subject to the above, to the fullest extent permitted by applicable law, the Service is provided "as is" and "as available". We make no warranty that calorie estimates, targets, AI outputs, adaptive guidance, or Look Away readings will be accurate, complete, or suitable for your specific circumstances.
To the fullest extent permitted by applicable law, we are not liable for: indirect or consequential losses; loss of profit, business, goodwill, or data; or any loss arising from reliance on general wellness guidance or AI-generated content. Our total aggregate liability for all claims relating to the Service is limited to the total subscription fees you paid in the 12 months before the claim arose, or £100 if you are a free-tier user, unless the law does not allow that limitation.
21. Indemnification
To the fullest extent permitted by applicable law, you agree to indemnify, defend, and hold harmless Double Quack LTD and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your breach of these Terms; (b) your misuse of the Service; (c) your violation of any applicable law or regulation; or (d) any content or data you submit to the Service that infringes any third-party right or causes harm to any third party.
Nothing in this section limits your statutory consumer rights or our liability for our own negligence, fraud, or fraudulent misrepresentation.
22. App Store and distribution platforms
If you downloaded Ori from the Apple App Store or Google Play, the following applies. These Terms are between you and Double Quack LTD only, not Apple Inc. or Google LLC ("Platform Provider"). The Platform Provider has no obligation to provide maintenance or support for the Service.
Apple App Store: In the event of any failure of the Service to conform to any applicable warranty, you may notify Apple and Apple will refund the purchase price, if any, paid for the Service. To the maximum extent permitted by applicable law, Apple has no other warranty obligation with respect to the Service. Apple is not responsible for addressing any claims relating to the Service, including product liability claims, claims that the Service fails to conform to any legal or regulatory requirement, or claims arising under consumer protection or similar legislation. Apple is not responsible for investigation, defence, settlement, or discharge of any third-party intellectual property infringement claim. Apple and its subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance, Apple has the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary. You confirm you are not in a country subject to a US Government embargo or on any US Government prohibited-parties list.
Google Play: If there is any conflict between these Terms and Google Play's terms of service, Google Play's terms will govern solely with respect to your use of Google Play. Google has no obligation or liability in connection with the Service under these Terms.
You must comply with your Platform Provider's applicable terms of service when using the Service.
23. Alternative Dispute Resolution (ADR)
If you have a complaint about the Service that we have not been able to resolve directly, you may be entitled to use an Alternative Dispute Resolution (ADR) scheme. The UK Consumer ADR Regulations 2015 require us to inform you about ADR options.
We are not currently a member of any approved ADR scheme. If that changes, we will update this section accordingly. You are still entitled to take legal action in the courts of England and Wales (or your country of residence where mandatory consumer law applies) if you are not satisfied with the outcome of your complaint.
If you are an EU consumer, the European Commission provides an Online Dispute Resolution (ODR) platform at ec.europa.eu/consumers/odr. We are not currently obliged to participate in the ODR platform, but you may use it to raise a complaint.
24. Waiver and severability
If we do not enforce a right or provision in these Terms on a particular occasion, that does not waive our right to enforce it later. If any provision of these Terms is found to be unlawful, void, or unenforceable, that provision will be severed and the remaining Terms will continue in full force.
25. Changes to these Terms
We may update these Terms. If changes are material, we will give reasonable advance notice through the app, website, or email. If you do not agree to the revised Terms, stop using the Service and cancel any subscription before the changes take effect. Continuing to use the Service after the effective date constitutes acceptance of the updated Terms.
26. Governing law
These Terms are governed by the laws of England and Wales. Subject to any non-excludable consumer rights you have under the mandatory law of your country of residence, the courts of England and Wales will have non-exclusive jurisdiction over any dispute arising from these Terms.
Nothing in this clause prevents you from bringing proceedings in the courts of your country of residence where your local mandatory consumer law gives you that right.
If you are an EU consumer, nothing in these Terms affects your right to bring proceedings before the courts of your EU member state of habitual residence, or to rely on consumer protection laws of that member state where they cannot be derogated from by agreement.
27. Contact
Double Quack LTD
Registered address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company number: 17262143
Email: hello@heyori.app